Use cases

Real problems, practical guides.

Pick the question you’re trying to answer.

Website intelligence

Fix what’s leaking now

Conversion dropped. Find the step, then find out why.

Find the funnel step where conversion fell, then ask the customers behind the drop why. Data and reasons side by side.

Audit your landing page with experts and real visitors

Experts review your landing page and a message test checks whether visitors understand it. A ranked list of fixes with evidence.

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Experts

Get an expert opinion

Have domain experts grade your AI model’s answers

Have vetted lawyers, clinicians, engineers and analysts grade your AI model’s answers against a checklist. Findings linked to each output.

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Get an independent expert review of your app

Get UX, accessibility, security or domain experts to review your app against a checklist. Findings linked to screens and evidence.

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Check every claim against its evidence

Check marketing, research and report claims against their sources. Quotations verified against the text, references checked, experts on request.

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Get independent review of your research before it goes out

Get experts to review methods, figures and claims in a paper or report before release, with every finding linked to the passage.

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Customer decisions

Test before you launch

Customer interview software that asks “why” for you

Run customer interviews at scale. Neutral AI follow-up questions get the reason behind each answer, and themes link back to the original quotes.

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Surveys that ask a good follow-up question

Add neutral AI follow-up questions to any survey. Get the context behind short answers without leading respondents.

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Find out why customers cancel, from every customer who does

Ask every cancelling customer why they left. Branching questions and a neutral follow-up rank the reasons you can actually fix.

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Find what stops new users before they activate

Ask new users what nearly stopped them and what they expected. Find activation blockers by segment.

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Measure product–market fit and learn why

Measure how disappointed users would be without your product, and learn why, with AI follow-ups and segment breakdowns.

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Validate the idea before you spend months building it

Check that people have the problem, how they solve it today and what they pay, before writing code. Get a go, change or stop decision.

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See where people get stuck in your prototype

Give participants a task on your prototype or screenshots and see where they get stuck. Task success rate and ranked blockers.

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Find the message people actually understand

Show each person one message at random and ask them to explain it back. Compare comprehension, relevance and credibility.

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Find a price customers accept, before you publish it

Test prices and packages with randomised exposure, value questions and buy-click tracking. Keep stated interest separate from actions.

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Make your next move with evidence.

Start with a question and bring your websites, documents, data and customer voices into one evidence trail.

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