Measure product–market fit and learn why
The classic product–market fit question asks how disappointed users would be if they could no longer use your product. On its own it gives a number. With follow-ups and segments it tells you who loves the product and what they love about it.
Why this is hard today
Guesswork
A single percentage does not tell you what to build.
Wrong signal
Results mix very different user groups.
Slow answers
Teams cannot see which benefit matters most.
How Scrutinizr does it
- 01
Ask the core question
Very, somewhat or not disappointed, plus the main benefit and who it is for.
- 02
Add a follow-up
Ask what they would use instead and why.
- 03
Split by segment
Find the group with the highest “very disappointed” share.
- 04
Focus
Build for that group and re-run quarterly.
The result
- “Very disappointed” share overall and by segment
- Main benefit in users’ own words
- Alternatives users would switch to
- Quarterly trend when re-run
Example: one segment loved it
Overall only 24% said “very disappointed”, but among agency users it was 51%. The team rewrote its homepage for agencies.
Good to know.
Who should receive it?
Active users who have used the product at least twice recently.
How many responses do I need?
Aim for at least 40 to 100 responses for a stable percentage.
Can I run it every quarter?
Yes. Choose a quarterly cadence to compare results over time.
Make your next move with evidence.
Start with a question and bring your websites, documents, data and customer voices into one evidence trail.