Founders
Check that people have the problem and would pay before building.
Human review & testingTest it
Test it
before you launch.
Define the decision, bring your existing evidence and prepare a focused test. Hear from relevant people before committing to an idea, product change, message or price.
60%Task success
7Stuck on barcode
3Gave up
Add a manual entry option
7 of 20 participants raised it in the follow-up interview.
Who it’s for
Built for teams about to commit.
Teams spend months building, launching or publishing things that nobody checked with real users first.
Product teams
Find where users get stuck in a prototype before the sprint starts.
Marketing teams
Find the headline and price people understand before a campaign goes live.
Methods
Pick the right test for the question.
Customer interviews & surveys
Surveys and interviews where a neutral AI asks up to two follow-up questions per answer.
Answers grouped into themes with counts and the quotes behind them.Problem validation
Ask how people handle the problem today, how often it happens and what they already pay for.
A go, change or stop decision with the evidence that supports it.Prototype test
Give participants a task, ask them to complete it and record where they get stuck.
Task success rate and a list of blockers, ranked.Message test
Show each person one randomly chosen message and ask them to explain the offer back.
The message people understand best, with comprehension rates.Pricing test
Show randomly assigned prices, ask about value and track clicks on a buy button.
An acceptable price range and the main objections.Post-launch feedback
Separate question paths for buyers, cancellers and feature requests.
Missing features and problems ranked by how many customers raise them.How it works
From question to decision.
- Step 1
Write the decision
State what you are deciding and what result would change your mind.
- Step 2
Choose the test
Start with an interview or survey, or pick a problem, prototype, message or pricing test. Each comes with questions you can edit.
- Step 3
Add your material
Upload screenshots, a prototype link, messages, prices, model outputs or documents.
- Step 4
Invite relevant people
Publish a reviewed form and share its link with your own audience. Recruitment is a separately quoted service; participants are not supplied automatically.
- Step 5
Decide
See results against your decision, open the evidence behind each finding and plan the next test.
What you get
A result you can act on.
Sample output
Prototype test: add an item
12 of 20 participants completed the task.
| Task success | 60% |
|---|---|
| Main blocker: barcode-only entry | 7 people |
| Gave up | 3 people |
“I could not find how to add an item without scanning it.”Illustrative example.
People’s stated intentions are reported separately from what they actually did.
Success stories
Decisions made on evidence.
Illustrative examples showing the method. They are not customer results.
Pricing
Tests and surveys are in every plan, from free.
Recruited participants are pay as you go, and you see the total before you pay.
Questions
Good to know.
Can I use my own customers?
Yes. Share a link or embed the test. Participant recruitment is a separately quoted service; availability is confirmed before you proceed.
How many people do I need?
For themes, 15 to 30 interviews usually show the main patterns. For task success or message comparisons, plan for at least 20 people per version.
Is my material kept confidential?
Yes. Material is private to your workspace and only shown to the participants in your test.
Test it before you launch.
Run your first interview, survey or test free.