Customer interview software that asks “why” for you
Live interviews are slow to schedule and hard to compare. Scrutinizr runs interviews as a shareable link: people answer in their own words and a neutral AI asks up to two follow-up questions, so you get the reason behind each answer without booking a call.
Why this is hard today
Guesswork
Scheduling 30 calls takes weeks, so teams talk to five people and guess the rest.
Wrong signal
Notes from different interviewers cannot be compared.
Slow answers
Survey answers say what people chose, not why.
How Scrutinizr does it
- 01
Start from a template
Problem discovery, churn, onboarding and NPS templates. Edit the questions to fit your product.
- 02
Turn on follow-ups
Choose which text questions get up to two neutral follow-ups. They ask for detail and never suggest an answer.
- 03
Share the link
Send it to customers, embed it in your product, or add recruited participants or experts.
- 04
Read the themes
Answers are grouped into themes with counts. Every theme opens the quotes behind it.
The result
- Themes ranked by how many people raised them
- Every quote linked to its participant and question
- Segment comparison by plan, role or any field you collect
- Exportable report you can share with the team
Example: 42 cancellation interviews in a week
A subscription app sent the churn interview to everyone who cancelled. The follow-up on “too complicated” showed that most of them meant sharing with a partner, not the interface. The team built family sharing instead of redesigning onboarding.
Good to know.
Is this a replacement for live interviews?
It replaces most of the repetitive ones. Keep live calls for deep exploration; use Scrutinizr to reach many more people with the same questions.
Can the AI ask leading questions?
Follow-ups are limited to two per question and are instructed to ask for detail only. You can read every follow-up that was asked.
Do I need participants?
No. Use your own customers, or add recruited participants or vetted experts when you need them.
Make your next move with evidence.
Start with a question and bring your websites, documents, data and customer voices into one evidence trail.