Investigations
Enter your website and competitors. Get the audit, gaps, revenue opportunities, risks and a plan, then turn on monitoring.
- Results in minutes
- Add GA4 or Stripe data for revenue estimates
- AI web research on your market
Website IntelligenceFind what’s holding
Find what’s holding
your business back.
Investigate your site and competitors in minutes, ask customers why they hesitate, then prove what fixes work with the 30-day diagnostic.
scrutinizr.30-DAY GROWTH DOSSIERILLUSTRATIVE
Booking completion9% 13%Measured against the week-one baseline. Held through days 22–30.
- HighPhone field required without a reasonFixed in week 2 · +4 pts
- HighMain content takes 4.6s on phonesFixed in week 3 · 1.9s
- MediumNo reviews near checkoutNext action
Three steps, one solution
Find it, ask why, prove the fix.
Ask customers why
Survey and interview the people who hesitated, then test the fix: ideas, prototypes, messages and prices, with real people.
- Neutral AI follow-up questions
- Use your customers or recruit participants
- Answers grouped into themes with quotes
30-day Diagnostic
Find the biggest conversion leaks, fix two of them and prove what worked. The platform guides each week and builds your signed dossier.
- Baseline, then two measured fixes
- Customer and expert evidence for each
- Signed dossier and next actions
One investigation
Six answers from one URL.
Business audit
Clarity, forms, speed, mobile, accessibility and errors on every page you choose.
Competitor intelligence
The same checks on up to three rivals, plus AI web research on who else competes.
Revenue opportunities
Problems ranked by impact, priced in pounds when you add GA4 or Stripe data.
Risk detection
Missing security protections, broken files and pages that fail.
Growth plan
One prioritised plan with the evidence for each step, ready to turn into tasks.
Monitoring
Daily or weekly re-checks that alert you when something gets worse.
The 30-day methodology
Baseline. Fix. Fix. Confirm.
Most growth advice is a list of guesses. The diagnostic changes one thing at a time and measures each change against a fixed baseline, so you know what actually worked.
- Days 1–7
Baseline
Add the Pulse tag and connect your funnel data. We measure without changing anything.
You get: the baseline report - Days 8–14
Fix the biggest leak
Pulse ranks where visitors struggle and asks them why. We change one thing and measure it.
You get: fix one, measured - Days 15–21
Fix the next one
Customer answers and expert reviews explain the next leak. We test the fix or extend the first.
You get: fix two, measured - Days 22–30
Confirm it holds
Nothing changes while we confirm the wins hold against the baseline.
You get: the signed dossier
Baseline first
Nothing changes in week one. Every result is measured against it.
One change at a time
So you know exactly which fix moved the number.
Three kinds of evidence
What visitors do, what customers say and what experts see.
Confirm before celebrating
The last week holds still to prove the win lasts.
The dossier
Everything you learned, signed and shareable.
At day 30 you get one document your team, board or investors can read in ten minutes.
- Executive summaryWhat held the business back, in three sentences.
- BaselineTraffic, conversion and revenue before anything changed.
- Ranked barriersEvery problem found, with the evidence behind it.
- Fixes and resultsWhat we changed, and the measured effect of each.
- Competitor positionWhere rivals are ahead and where you now lead.
- Next actionsThe next three changes, in order of value.
From findings to action
Every finding becomes a next step.
Ranked plan
Every finding becomes a step, highest value first.
Tasks for your team
Send any step to your task list with the evidence attached.
Check before you spend
Ask vetted experts or real customers before a big change.
Monitor the result
Re-checks and your data show whether it worked.
Success stories
What the method finds and fixes.
Illustrative examples showing the method. They are not customer results.
Pricing
Investigations and the diagnostic are in every plan.
Free during early access. Experts are pay as you go when you want a second opinion.
Questions
Good to know.
Do I need to install anything?
No. Investigations read your public pages. Add the Pulse tag or upload data for more context.
How do you look at competitors?
Only their public pages, as any visitor would. We never log in, submit forms or collect personal data.
Where do the revenue numbers come from?
From the data you add, such as a GA4 or Stripe export. Without data, opportunities are ranked but not priced.
Does this prove what caused a drop?
No. It shows where people struggle and what changed. The 30-day diagnostic measures each fix against a baseline.
Can I survey or test with my own customers?
Yes. Surveys, interviews and customer tests live in Human review & testing, alongside specialist setup and evidence reviews. Share a link with your customers and attach the resulting report to a dossier.
Check the data on your site.
Sign up free and run your first investigation.