Surveys that ask a good follow-up question
A one-word survey answer rarely tells you what to change. Scrutinizr adds up to two AI follow-ups to any text question, so “it’s confusing” becomes “I couldn’t find where to add a second user”.
Why this is hard today
Guesswork
Open-text answers are short and vague.
Wrong signal
Adding more questions lowers completion.
Slow answers
Teams read answers but cannot tell what to fix.
How Scrutinizr does it
- 01
Write your survey
Use conditional logic, rating scales, choices and text questions.
- 02
Pick follow-up questions
Turn follow-ups on per question and set the maximum (one or two).
- 03
Collect answers
Respondents see a natural follow-up only when their answer is vague.
- 04
Review the detail
Each answer shows the follow-up asked and the reply, side by side.
The result
- Original answers and follow-ups together
- Themes with counts
- Filters by segment and variant
- CSV export
Example: an onboarding survey
“Setup was hard” appeared in a third of answers. The follow-up asked what step was hardest; most named the data import. The team added a sample dataset and setup completion rose.
Good to know.
Will follow-ups annoy respondents?
They appear only on text questions you choose, at most twice, and only when the answer needs detail.
Which AI model is used?
Your workspace’s configured provider (Azure OpenAI or OpenAI). Answers are not used to train models.
Can I turn follow-ups off?
Yes, per question or for the whole survey.
Make your next move with evidence.
Start with a question and bring your websites, documents, data and customer voices into one evidence trail.