Founders
Talk to 30 target customers about the problem before writing code.
Customer decisions
Find out why customers do what they do.
Run surveys and interviews where a neutral AI asks one or two follow-up questions, so you get the reason behind each answer.
Participant
“I stopped using it after the first week.”
AI follow-up
What happened in that first week?
“My partner could not see the same list without a second account.”
Theme: sharing16 of 42
Who it’s for
Built for teams about to commit.
Most surveys tell you what people chose. They rarely tell you why, so the team ends up guessing.
Product teams
Ask every cancelling customer what made them leave, and group the reasons.
Agencies
Run the same discovery interview across client projects and compare the results.
Methods
Pick the right test for the question.
Problem discovery interview
Ask about the last time the problem happened, what people did and what it cost them.
Problems ranked by how often they happen and how painful they are, with quotes.Onboarding survey
A short survey sent after sign-up asking what nearly stopped them and what they expected.
Activation blockers grouped by customer segment.Churn interview
A cancellation path with branching questions and a neutral follow-up on the main reason.
Ranked reasons for leaving and the ones you can fix.NPS with follow-up
Score from 0 to 10, then one follow-up asking what drove the score.
Score over time and the themes behind promoters and detractors.How it works
From question to decision.
- Step 1
Pick a template
Start from one of five interview or survey templates and edit the questions.
- Step 2
Choose follow-ups
Turn on up to two AI follow-ups per text question. They ask for detail without leading the answer.
- Step 3
Share the link
Send it to your own customers, embed it in your product, or recruit participants or experts through us.
- Step 4
Read the themes
Answers are grouped into themes with counts. Click any theme to read the original answers.
- Step 5
Act on it
Turn a theme into a task, a follow-up test or a shareable report.
What you get
A result you can act on.
Sample output
Why customers cancel: 42 interviews
Top three reasons account for 71% of cancellations.
| Could not share with family | 38% |
|---|---|
| Too much manual entry | 21% |
| Price compared to free apps | 12% |
“My partner could not see the same list without a second account.”Illustrative example.
Themes are based on the answers you collect. Small samples show patterns, not proof. Every percentage shows the number of people behind it.
Success stories
Decisions made on evidence.
Illustrative examples showing the method. They are not customer results.
Pricing
Tests and surveys are in every plan, from free.
Recruited participants are pay as you go, and you see the total before you pay.
Questions
Good to know.
Will the AI lead people to an answer?
No. Follow-ups are limited to two per question and are instructed to ask for detail, not to suggest answers. You can review every follow-up that was asked.
Can I use my own customers?
Yes. Share a link or embed the form. If you need participants, add recruited people or experts when you order.
How many responses do I need?
For themes, 15 to 30 interviews usually show the main patterns. For percentages, plan for at least 100 survey responses.
Test it before you launch.
Run your first interview, survey or test free.