Find what stops new users before they activate
Most activation problems are invisible in analytics: you see the drop, not the reason. A short onboarding survey sent after sign-up asks what people expected and what nearly stopped them.
Why this is hard today
Guesswork
Analytics show where users drop but not why.
Wrong signal
New users rarely reply to emails.
Slow answers
Teams fix the wrong step.
How Scrutinizr does it
- 01
Use the onboarding template
Four questions: what they came to do, what they expected, what nearly stopped them, what would help.
- 02
Send at the right moment
After sign-up or after the first session, by link, embed or webhook.
- 03
Compare segments
Split by source, plan or role to see different blockers.
- 04
Fix and re-run
Change one thing and run the same survey to compare.
The result
- Activation blockers ranked
- Expectations versus reality by segment
- Quotes behind each blocker
- Before-and-after comparison when you re-run
Example: the empty dashboard
New users said the empty dashboard made them unsure what to do first. Adding a sample project was the single change with the biggest effect on week-one activity.
Good to know.
How long should it be?
Four or five questions. Completion drops sharply after that.
When should I send it?
Within a day of sign-up, while the experience is fresh.
Can I target only users who did not activate?
Yes, send the link from your product or CRM only to that group.
Make your next move with evidence.
Start with a question and bring your websites, documents, data and customer voices into one evidence trail.