Audit your landing page with experts and real visitors
Traffic that does not convert usually means visitors do not understand the offer or do not believe it. Combine an expert conversion review with a message test on real visitors to get a ranked list of fixes.
Why this is hard today
Guesswork
Opinions from the team decide the copy.
Wrong signal
Heatmaps show clicks but not understanding.
Slow answers
Agencies sell audits without evidence.
How Scrutinizr does it
- 01
Add the page
URL or screenshots, plus traffic and conversion numbers if you have them.
- 02
Expert review
Conversion and copy experts review it against a checklist.
- 03
Visitor test
Participants explain the offer back in their own words.
- 04
Prioritise fixes
Findings ranked by how many experts and visitors raised them.
The result
- Ranked fixes with evidence
- What visitors think the offer is
- Expert scores for clarity, trust and call to action
- A re-test after changes
Example: a B2B homepage
Visitors thought the product was an agency. Experts flagged the missing pricing link. Changing the headline and adding pricing doubled demo requests.
Good to know.
How many visitors take part?
Usually 30 to 50 in the message test, plus one to three experts.
Can I audit ads too?
Yes. Add ad creatives as variants.
How much does it cost?
Use the custom test builder to see the price for your mix of experts and participants.
Make your next move with evidence.
Start with a question and bring your websites, documents, data and customer voices into one evidence trail.