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Platform overviewProduct journeys & outcomes

Keep the question, the evidence and the next step together.

Start with the product and question you want to understand. Add the sources you need, investigate them, then keep the results and follow-ups in the same context. Use extra research only when it helps answer the question.

Illustrative product journey

Why are customers reporting delays?

  1. Evidence

    Link delivery policies, order records and support feedback to the product.

  2. Finding

    Review the mismatch between a promise and a policy with the supporting excerpts.

  3. Follow-up

    Save the review, report the gap and create a task to check affected orders.

WHAT YOU CAN DO

The tools, with a clear purpose.

A home for each product

Keep the question and linked sources together. Summary, Evidence, Analysis and Results provide a clear path through the work.

A connected evidence library

Use website reports, documents, database snapshots and feedback in the same investigation. Keep source previews close to the finding.

Findings with context

Retain the supporting excerpts, rows and method in a saved review. Return to the evidence when a new question appears.

Reports & dossiers

Bring findings into a report or dossier your team can revisit. Keep the supporting evidence available alongside the summary.

Tasks & follow-ups

Turn the next check into a task and organize follow-up work. Use monitoring and research automations within the workflows that need them.

Optional human input

Add a survey, interview, customer test or specialist review when useful. Their results can support the same product journey.

HOW IT FLOWS

A path through the work.

  1. 01

    Define a question

    Choose a product and the decision you want to inform. Add the relevant sources to its Evidence section.

  2. 02

    Investigate in context

    Move to Analysis to compare evidence or find patterns. Use website tools when a linked website is part of the question.

  3. 03

    Keep the result useful

    Review the evidence in Results, save a report and plan a follow-up. Return with fresh sources to check what happened.

Surveys, tests and expert reviews are optional parts of a product journey. Start with the evidence you already have and add more when you need it.

CONNECTED COMPONENTS

Start with the question you need to answer.

Explore the sample workspace or bring your own evidence.