Validate the idea before you spend months building it
People are polite about ideas. Asking whether they would use something tells you very little. Scrutinizr’s problem validation test asks about what people actually do today, how often the problem happens and what they already pay to solve it.
Why this is hard today
Guesswork
Friends and family say they love the idea.
Wrong signal
Interest does not turn into sign-ups.
Slow answers
Founders build the solution before confirming the problem.
How Scrutinizr does it
- 01
Write the decision
What would make you build, change or stop? Write it before you collect answers.
- 02
Ask about behaviour
The template asks about the last time the problem happened and what people did.
- 03
Reach the right people
Share with your audience or add recruited participants matching your target customer.
- 04
Decide
Results are shown against your decision criteria, with the answers behind them.
The result
- How many people have the problem and how often
- Current workarounds and spend
- A go, change or stop recommendation against your criteria
- Quotes for your pitch deck
Example: a meal planning app
Most families said they would like a planning app, but follow-ups showed they already used a note on the fridge and would not enter every item. The founder pivoted to a shared shopping list.
Good to know.
How many people should I ask?
25 to 50 people in your target group usually show whether the problem is real.
Can you find participants for me?
Yes. Add recruited participants in the custom test builder and see the cost before you pay.
What if the result is unclear?
The report says so and suggests the next test, such as a pricing or message test.
Make your next move with evidence.
Start with a question and bring your websites, documents, data and customer voices into one evidence trail.